Gulnaz Partschefeld

Gulnaz Partschefeld

Gulnaz Partschefeld

Head of Events Office
Leiterin Events Office
Büro 39-106
Guisanstrasse 1a
9010 St. Gallen
Fields of research
  • Branding / brand authenticity
  • Event management
  • Media
Further fields of research
  • Tourism
  • Cultural studies

* 2017 PhD studies in programme Organisation and Culture, University of St.Gallen

* 2008 Tourism Management studies, University of Applied Sciences Munich

* 2003 German Philology and Education Science, State Pedagogical University Belinsky Penza

Professional Career

* since 2019 Head of HSG Events Office

* 2011-2019 Head of HSG Kick-off Days & Student Welcome Services

* 2011-2013 Head of Administration at Training & Consulting, Center of Governance and Culture in Europe, Universität St.Gallen

* since 2011 Lecturer in History and Tourism 

* 2008-2011 Teacher, Institut auf dem Rosenberg

* 2006-2008 Project manager, Osiris-Europe GmbH

* 2003-2006 Manager of the Department of International Affairs at Tarkhany Regional Open Joint-Stock Bank Penza

* 2003-2006 Head of Editorial Boards and host on Radio and TV, Radio Kultura, Radio Junost, Most-Radio, All-Russia State Television and Radio Broadcasting Company

Teaching Activities

Russian Cultural History

KulTour: Culture and representation in tourism 


Projects PhD-Project on
“The relevance of authenticity for the branding of tourist destinations: a case study on Russian tourists in Switzerland”
Affiliations AIEST International Association of Scientific Experts in Tourism